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Notable Stories: September and October 2016


Volicon — August Issue
@TVTechnology
IBC Manufacturer Musings by Gary Learner
@Volicon
read more


AIMS — September 7
@TVNewsCheck
From The IBC Exhibit Floor: AIMS
@AIMSAlliance
read more


Utah Scientific — September Issue
@TVTechnology
IBC Manufacturer Musings by Scott Barella
@UtahSci

read more


Square Box Systems — November 7
@BroadcastBridge
Why Smart Metadata is Essential – Square Box Systems Has a View
@CatDV_MAM
read more


Harmonic — October 18
@DigitalStudioIn
Striking Gold at Rio
@HarmonicInc
read more


Quantum — November Issue
@APB_News
StorNext Drives Collaborative Edit Workflow for 3 MNC Group TV Stations
@QuantumCorp
read more

The Media Landscape — Earned, Owned, Paid

Why PR and the media are more important than ever

I get to talk to a lot of senior management and marketing people at all kinds of different companies in the broadcast technology market. These companies run the full gamut from brand-new startups to well-established, privately held companies to large public enterprises, and, of course, the medium-sized companies that seem to be at the core of the industry around the globe. So I hear a lot of different viewpoints on the role of PR and the trade media today.

We work with a good solid base of companies that “get it” — they get that PR and the media are very important to their communications mix. They get that PR not only helps sell product in the long term, but also builds value overall by raising awareness of the company in the industry as a whole. PR puts your name in front of potential customers, which is great. Seeing your name and accomplishments also makes current customers feel good about their purchases and gives them continued confidence. A good story in the press inspires employees, dealers, and resellers. It can give everyone in the “ecosystem-that-is-your-brand” a sense of pride and accomplishment, and building on that kind of energy can make a company really great.

That’s my pitch.

But not everyone’s buying it.

There’s an undercurrent of crankiness among some marketeers and C-suite folks who think PR isn’t worth the investment. Nor advertising, for that matter. They think that the trade press is a relic of another generation, and it’s not the way to reach the market anymore. There’s an attitude among some that “if you tweet it, they will come.” Or just send out an email blast, and magic will happen.

Click here to read the rest of the article.

Chris Lesieutre

Ready to hear how we can generate some buzz for your company?

If you think we can help you navigate the media landscape for your company, then click here to learn more. We’ll show you how we can help you strategize, plan, and execute your media needs.

Please call or email us today.
Chris Lesieutre
cles@wallstcom.com
+1 503-610-0842

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Media Relations · Content Marketing · Social Media Strategy · Brand Development