How to Nail Your IBC2016
One of the most important aspects of attending trade shows is getting to meet with the members of the media who cover your news throughout the year.
These in-person meetings are excellent opportunities to build relationships and tell editors your story. They’re also a great time to discuss big trends and hot topics at the show and get the editors’ take on where the industry is headed.
Many of you have met with the media at countless international trade shows and are pros at dealing with the press. Even so, it never hurts to brush up on your skills and look at how you can maximize your time with each editor.
Here are five tips for nailing meetings with the press:
1. Offer the editors a place to sit and something to drink.
2. Have your press kit (on a USB stick) and business card readily available. Extra points go to companies who have unique USB sticks, as editors tend to keep them and reuse them.
3. Provide a concise overview of the new products you are demonstrating at the show. These meetings typically last only 10 to 15 minutes, so keep your messaging to the point.
4. Take a look at the publications’ editorial calendars and note any upcoming opportunities that might be a good fit for your company. Then bring up those potential story opportunities during the meeting.
5. Follow up with the editors right after the show and thank them for taking the time to meet with you in person. Editors’ time at trade shows is limited, and a simple “thank you” can go a long way.
Want to know more about how Wall Street Communications can spark your company’s media relations? Then just click here!
We’ve got two decades of experience working with the industry’s most influential media outlets. We’d love to get together with you at IBC2016 to discuss your needs and how we can help.
IBCing you soon,